I just created a poster and postcard design for a local art exhibition showcasing the work of my local ceramics group, and as the tutors name is Betty Jennings the exhibition is named after her classes: Tuesdays with Betty.
When creating a poster/ postcard that illustrates the work created within a group of people its important to find a strong common aesthetic to tie the varying images together. I used the (not uncommon) approach of creating a grid from the various images , and photographed the pieces of artwork that will form the exhibition with this pattern in mind.
A combination of detail shots and full item shots help to create create a unified yet still varied collection. All photographed under the same conditions to provide a visual continuity to the colours and tones.
I designed quite a tight grid – mainly to give as much space as I could to the images, and also to make sure the grid’s negative white space would be a visible design element.
The client requested the simple arial font, I created some impact by using a large font size, this helped to balance the design layout, and also fulfilled the most important criteria for promotion material – getting the message across!
The reverse side of the postcard was plain text with the exhibition details, and a standard address section.
The postcard has a dual purpose – to be used as a flyer, and also as an actual mail shot postcard to be sent to those who may miss out on the face-to-face or email promotion of the exhibition.
I designed a companion A3 poster, using a similar layout but with a traditional centre aligned text block detailing the exhibition details.
Karen Smith Freelance Designer. I’m a Melbourne based designer, with over 20 years experience specialising in design. I enjoy working in a variety of mediums, including pen & ink, acrylics, watercolours, ceramics, wood and also textiles.